Noon — A biannual magazine which explores art and commerce in contemporary culture

Noon is a biannual magazine which explores art and commerce in contemporary culture

Walter Pfeiffer

An Unpublished Archive

An Interview

AN INTERVIEW

RETO SCHMID: Okay, so I have some key words for you to talk about.

WALTER PFIEFFER: If it’s not too difficult!

RS: Let’s start with ‘achievement’.

WP: You mean what I’ve achieved with my photography?

RS: Yeah, I mean, you’re in the one of the biggest photography agencies and you’ve shot for some of the biggest fashion magazines. Do you think you’ve achieved everything you wanted?

WP: I never wanted it to be like this, it just came. I was aware of those magazines but they were never my goal. It happened, step by step. I had big luck starting with the big magazines at the beginning but it could have changed in another direction, if the photos were not what they wanted the step on would have been different. So you always have that pressure. RS I didn’t understand it then, I never had that pressure. Taking photographs was always a pleasure. But now working with some magazine WP or a client there is pressure and you can’t shake it. At the moment I have a life like I had before, a little break. But then, I don’t know, it changes and starts again...