Noon — A biannual magazine which explores art and commerce in contemporary culture

Noon is a biannual magazine which explores art and commerce in contemporary culture

Douglas Coupland

Atemporalities

ATTEMPORALITIES

One day, if our species is still around, all of these trademarks and symbols in Doug Coupland’s charmingly unsettling image-series will be from the same time: really a long time ago. That’s one kind of atemporality, the kind afforded by the long view, by deep time. In deep time, the incremental is the insignificant. In deep time, a century is a nanosecond. Less. Our universe is located in deep time, and that’s more unsettling to any flavor of fundamentalism than is evolution. A special awareness of decades, cycles of ten circumnavigations of the sun, is indicative of a creature unlikely to experience nine decades. Subjective time, for such creatures (ourselves) is a cultural construct, and rather flexible, though its flexing, like most kinds of change, tends to make us uneasy.